Marketing and Events Lead

Main Responsibilities:

1. Marketing and social media

  • Research, curate and deliver high quality content via our social media channels, including creating engaging social media strategies, multimedia content and facilitating social media communities
  • Co-ordinate and market the company’s podcast to ensure audience growth, engaging speakers and continuous improvement
  • Organize and host marketing events, including webinars, roundtables and masterclasses
  • Monitor all social media platforms for trending news, ideas, and feedback
  • Design and implement marketing campaigns
  • Report on marketing analytics and recommend improvements to maximise performance
  • Research and evaluate competitor marketing and digital content

2. Events management (Practitioner training and other events)

  • Coordinate all TalentPredix™ Practitioner training events and other marketing and training events, including sending out joining instructions, pre-work and follow-up correspondence.
  • Market all programs to ensure they are filled up in line with objectives
  • Develop streamlined training and event management processes to ensure they can support the growth of the business and continuous improvement
  • Ensure all evaluation data is analysed and reports generated for the directors and trainers
  • Ensure the design and content of training programs is updated from time to time
  • Support the MD with training portfolio design and identifying an LMS or events management software application to use for training and events in 2023.

3. Sales support and lead generation

  • Research prospects and update the company database and customer relationship management systems (CRM).
  • Contact prospects to engage with them via LinkedIn, email and phone to advise them of our services to generate new business.
  • Respond to any initial enquiries about our products and solutions.

Person Specification and Requirements:

  • Strong customer focus and empathy with prospects and customers
  • Degree in marketing or occupational psychology
  • Well-organised and efficient
  • Ability to multitask and take initiative
  • Hardworking and dedicated outlook
  • Good team player, but able to work independently without close supervision
  • Motivated by a dynamic, results-focused, and fast-moving start-up culture
  • Strong learner, eager to learn and grow on the job
  • Must have a strong passion for marketing and business psychology

 

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