Whether you’ve been job searching for months or you have just started, I encourage you to press reset, sharpen your focus and go through the list of key success factors below. Make sure you are reviewing and addressing them every day during your transition. I hope that by being strategic and building a healthy job search routine, you will – like my clients – have a shorter transition that leads to the best possible outcome for you in 2021.

Regardless of the magnitude of your career goals: be it finding a similar job or making a bolder career change, the strategies below will help make your pitch crystal clear to recruiters and hiring managers: 

1. Understand who you are as a professional and what you offer to employers.

Find out what your strengths and transferable skills are. Even though different sectors require different expertise, they need common essential skills, such as communication, analytical skills, people skills, etc. Please write down your transferable skills and include them in your job search materials, not as a jumble of words, but as the most relevant competencies applied to you. Whether it be an interview, your resume, or your profile, ensure you can speak confidently about the skills you listed and that you have robust examples to back them up. 

2. Ask yourself, what industry, sector, and organizations do you want to work for?

If you are unsure where to go next and curious about industries and companies you don’t know, investigate. You can read about them, and most importantly, talk to professionals who work there. Draw on your network, or start building one. For example, you can tap into your university’s Alumni, former colleagues, and friends. Think outside the box, talk to people from different areas and sectors. Then make sure you make these decisions before you start your job search. Yes, you can revisit later. In fact, you should be reviewing your job search strategy constantly. But sharpen your focus on the industries, sectors, and companies before going to market. Otherwise, there’s a great chance you will feel overwhelmed and pulled in too many directions.

3. Once you identify your preferred industry, find out what knowledge, qualifications, experience, and skills are valued by the hiring managers.

Your research will provide you with important clues that you should use to draft your cover letters, resumes, LinkedIn profile. It should also guide the way to interact with recruiters and even which recruiters to interact with. Good sector analysis will help you learn the sector’s language so you can better explain in writing and conversations how your strengths and transferable skills can support your new career transition. You will feel more confident about your prospects at this stage.  

4. Find a coach to support your transition or at least a mentor.

It is not easy to shift sectors, and having a mentor can help access information to support the transition. And learning how to play the game and win as a job candidate in a sea of highly qualified peers is a steep learning curve. Investing in help at this stage can shave off weeks or months of unemployment, as well as keep you operating at high performance and low-stress levels. It is a competition, and there’s no way around it. The top players usually have top help. Be one of them. 

5. Know your values.

What sort of culture and what kind of organization brings out the best in you? For example, do you work better in an organization where there is a lot of autonomy? Or do you work better in an organization where you’re part of a team? Use the interviewing process to learn more about the organization, the same way they are using it to learn more about you.  Values alignment will make a difference in how long you stay in that organization. Don’t just take the first thing that rolls up along the aisle because it could be a disaster. Transitions can be stressful, but you don’t want to regret your move a few months down the track because you took the first offer, and now you’re miserable again. I’m assuming you can have the privilege of making the most out of your transition period. However, if your situation requires you to find a job quickly, then it may have to be first in best dressed. In that case, don’t forget to keep working on your future career steps and don’t take too long to move again. 

Keep in mind: success occurs when opportunity meets preparation!

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Renata Bernarde is a Career Coach and Host of The Job Hunting Podcast. You can listen to the podcast in all available podcast apps. Download Renata’s Optimized Job Search Weekly Schedule to create the perfect job search routine to suit your needs, no matter how much (or little) time you have.

About the Author

Renata is Career Coach and Founder of the Pantala Academy: a digital online platform providing advice and training to executives keen to find a new job, advance or change careers. She is a firm believer in planning and thinking long-term when it comes to career decisions.

She is the Host of The Job Hunting Podcast, a podcast which has received rave reviews from listeners, executive coaches, and recruiters. It is listened to in over 50 countries and can be found in all good podcast apps.

As a former senior executive, CEO, and business development professional, Renata has built new businesses, led teams, raised and managed millions of dollars, and inspired others to be aspirational for their careers and the organizations they represent.

She lives in Melbourne’s bayside area with her husband. They have two adult sons and a large collection of Shiraz.