Sarah’s manager pulled her aside last Tuesday. “We need you to lead the AI implementation project,” he said. “It’s a stretch, but I know you can handle it.”
Sarah smiled and nodded. Inside, she felt her stomach drop.
She’d never led anything this big. She barely understood the technology. And her manager’s words—”I know you can handle it”—felt less like confidence and more like a polite way of saying: “Figure it out on your own.”
Three months later, Sarah was working 70-hour weeks, second-guessing every decision, and dreading Monday mornings. The stretch didn’t make her stronger. It nearly broke her.
The Stretch Paradox
We’re told constantly that growth lives outside our comfort zone. That discomfort is the price of progress. That we should embrace being stretched.
And it’s true, to a point.
In today’s workplace, growth isn’t optional. AI, digital transformation, shifting customer expectations, and relentless disruption mean both leaders and employees must adapt faster than ever before. Staying comfortable isn’t safe anymore. It’s a path to stagnation, declining relevance, and missed opportunities.
But here’s what nobody talks about: stretch without support doesn’t build capability. It destroys it.
When people are pushed into unfamiliar territory without clarity, resources, or psychological safety, the result isn’t growth. It’s anxiety, resistance, and burnout. The very opposite of what organizations need.
The challenge isn’t choosing between stretch or safety. It’s learning how to combine them effectively.
Two Kinds of Stretch (And Why Most Organizations Get This Wrong)
Not all stretch is created equal. There’s a world of difference between positive, energizing stretch and negative, depleting stretch—but most organizations treat them identically.
Positive stretch challenges people to grow in areas aligned with their natural strengths. It builds on what they already do well, asking them to do it at a higher level, in a new context, or with greater complexity.
Example: A naturally analytical person is asked to lead a data-driven strategy project for the first time. The task is unfamiliar, but it plays to their core strengths. The challenge feels energizing, not draining. With the right support, they thrive.
Negative stretch forces people repeatedly into areas that drain their energy, sit far outside their natural talents, or lack adequate support.
Example: That same analytical person is told to lead a client relationship role requiring constant networking, emotional reading of social dynamics, and improvised small talk. Every day feels like swimming upstream. The harder they try, the more exhausted they become.
The first builds confidence and capability. The second erodes engagement and wellbeing.
Most organizations don’t distinguish between the two. They stretch people indiscriminately, assuming pressure creates diamonds. Sometimes it does. Often, it just creates damage.
Why Psychological Safety Changes Everything
Psychological safety is what transforms stretch from threatening to energizing.
When people feel safe to ask questions, admit uncertainty, experiment, and occasionally fail, they lean into challenge. They take intelligent risks. They learn rapidly.
When they don’t feel safe, they do the opposite. They hide problems. They avoid risks. They pretend to understand when they don’t. Learning stops. Performance suffers.
Here’s the mistake leaders make: they think psychological safety means lowering standards or avoiding accountability. It doesn’t.
Psychological safety means creating conditions where high standards and learning can coexist. Where people can be both challenged and supported. Where “I don’t know yet, but I’ll figure it out” is an acceptable, even valued, response.
Think about the best leader you’ve ever worked for. Chances are, they held you to high standards while also making it safe to struggle, ask for help, and learn as you went. That’s the combination that unlocks performance.
What This Means for Leaders (And Why Good Intentions Aren’t Enough)
Most leaders genuinely want to develop their people. But good intentions collide with reality in predictable ways:
- They stretch people based on business needs, not individual readiness
- They assume everyone responds to challenge the same way
- They confuse “throwing someone in the deep end” with development
- They provide stretch without removing barriers or providing resources
- They judge results without understanding the conditions that shaped them
To do better, leaders need a clear, evidence-based view of people’s strengths, motivations, and natural working styles. Not assumptions or gut feel. Actual data.
Tools like TalentPredix provide this clarity, revealing where individuals are most likely to grow with energy rather than drain. This allows leaders to:
- Match stretch opportunities to natural strengths (positive stretch)
- Identify where people need support, not just challenge
- Spot early when stretch is becoming unsustainable
- Make informed decisions about development, not hopeful guesses
When you understand where someone’s energy comes from, you can design stretch that builds them up instead of wearing them down.
The Leader’s Balancing Act
Effective leaders create stretch and safety simultaneously. Here’s how:
They clarify expectations. Ambiguity kills psychological safety. People need to know what success looks like, where they have autonomy, and what support is available.
They normalize learning. They talk openly about their own uncertainties and mistakes. They model asking for help rather than being “know-it-alls”. They treat “I need to learn this” as a sign of engagement, not weakness.
They provide resources, not just pressure. Stretch works when people have time, tools, coaching, and access to expertise. Without resources and support, stretch becomes a setup for failure.
They check in on energy, not just output. They ask: “How sustainable does this feel?” Not just: “Are you getting it done?”
They celebrate learning, not just results. When someone tries something new, learns from it, and adjusts—that’s valuable even if the outcome wasn’t perfect.
They intervene when stretch becomes strain. They recognize the warning signs: declining quality, withdrawal, defensiveness, overwork. And they act before burnout sets in.
Back to Sarah
Remember Sarah, the one thrown into the AI project?
Here’s how her story could have gone differently:
Her manager says: “I’d like you to lead this AI implementation. It’s a big stretch, and I think it aligns with your analytical strengths and your interest in transformation work. Here’s what would set you up for success: weekly check-ins with me, access to our AI consultant for questions, and permission to say no to other projects so you can focus. I don’t expect you to know everything on day one. I do expect you to ask good questions and bring me challenges early. What do you think?”
That’s positive stretch with psychological safety.
The Organizations That Will Win
In a world changing at breakneck speed, sustainable performance won’t come from relentless pressure. It will come from environments where people are challenged in ways that energize them and supported in ways that make learning possible.
Stretch that builds energy, not burnout.
Safety that enables performance, not comfort.
Organizations that strike this balance won’t just keep pace with change. They’ll shape it.
Are you stretching your people or slowly burning them out?
In a constantly changing workplace, the answer is not less challenge. It is better design. Stretch aligned to strengths. Psychological safety that enables learning. Clear expectations and real support.
TalentPredix helps organizations understand where energy comes from, where strain is likely, and how to design development that builds sustainable performance.
If you are serious about creating growth without burnout, book a conversation with us or request a demo to see how it works in practice.
Author: James Brook
James Brook is the Founder of TalentPredix™ and a leadership, transformation, and strengths-based development expert with over 30 years of global experience. A business psychologist and executive coach, he has helped thousands of leaders and organisations worldwide unlock potential, spark innovation, and build thriving, high-performing workplaces. Previously, James founded Strengthscope®, scaling it into a global strengths assessment brand before exiting in 2018. His earlier career includes senior HR and talent roles at Yahoo!, NatWest, and Novo Nordisk. He holds an MSc in Organisational Psychology, an MBA, and an Advanced Diploma in Executive Coaching.
